WHY MOBILE YELLOW ADS?
Despite the constantly fluctuating gas prices, our society continues to drive to most locations.
On a daily basis, our roads are the greatest source of exposure to your East Tennessee clientele.
Your customers will have exposure to this form of 5’x 5’ backlit scrolling advertising trailer
as they are driving or walking with either a side or back view.
Mobile Yellow Ads will be traveling in and around East Tennessee (Morristown, Knoxville, Pigeon forge,
Gatlinburg and all towns in between).
Mobile Yellow Ads will also drive through and sometimes park on busy high profile corners and near strip malls, shopping malls, convenience stores, discount stores, department stores and restaurants.
Advertising cost comparison
Advertising is measured in CPM (Cost Per Thousand Impressions).
CPM represents the cost of reaching one thousand advertising exposure opportunities in a market.
Average estimated CPM:
Early morning TV Slot -$18 to $30
1/3 page Black & White ad in top 40 markets -$9 to $22
1/3 page Full colored ad in top 40 markets -$8 to $23
30 second radio spot -$4 to $17
Mail campaigns can cost up to $1500 for 1000 4x6 postcards (inclusive of postage) and are often considered junk mail
Static billboards monthly costs often run as high as $36,000
Put your ad in the right place
Provides more visibility than billboards
More affordable than TV ads
More memorable than radio ads
High quality content at lower prices
Boost in your recognition among the community
